Large Global Investment Banking Firm Purchases Muscle Wall to Ensure Business Continuity

New York, December 1, 2013 – Orange Industries Flood, LLC announced today that a large global investment banking firm is the latest customer to take proactive measures to mitigate future disruption from water damage to its four key New York and New Jersey facilities. This firm is purchasing Muscle Wall® Flood-Control Barriers to reduce their risks and ensure business continuity.

Orange Industries Flood, LLC is a New York-headquartered Distributor for Muscle Wall Holdings, LLC who provides best-in-class water containment, storm water, flood and erosion control solutions for use in all climates and locations. The Muscle Wall technology isolates water and prevents contaminants from entering critical infrastructure. Business disruption is minimized as soon as the flood waters recede the Muscle Wall Barriers can be quickly removed and stored for the next event.

The investment banking firm took these actions in light of the disruption and damage caused by Hurricane Sandy and the experiences of buildings and other critical infrastructure filling with a toxic mix of water, waste and contaminants that compromised operations, including utility and communications systems. The recovery of an unprepared facility in lower Manhattan from the storm was difficult and slow. The South Ferry subway stop was closed for months, and many facilities had to be completely rebuilt.

Flooding is the single largest natural hazard faced in the United States. In 2011, 97% of FEMA declared disasters were water-related events. Hurricane Sandy was the single largest insured-loss event in history.

This particular investment banking firm is preparing for the next inevitable flood event, wherever and whenever it hits. Many experts predict global climate change and rising sea levels mean more events of a greater severity in the future. This investment firm has taken these steps in advance of the next storm to ensure business continuity.

"Muscle Wall brings a quick, safe, secure and environmentally sound solution for water containment. This is critical for continuity of operations in the flood-prone areas," said James Roy, President of Orange Industries Flood, LLC. "One of these Muscle Wall barriers replaces 450 sandbags. These barriers will enable businesses to remain open, and ensure operations even in the extreme conditions of another hurricane.”

Muscle Wall’s barriers are mobile, can be Transported to key locations in order to protect other corporate assets. Purchased to protect the key New York/New Jersey fixed assets, they can be deployed quickly to other vulnerable sites. By preparing now, this investment firm has increased the likelihood that their operations will not be disrupted by future storms.


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